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Coerver® Coaching UK have taken delivery of the latest vehicle to join the company fleet from automotive partner, Citroen. The Coerver® branded Citroen C1 (see below images), is the first car to join the fleet and adds to the selection of Citroen Berlingo vans that are already operational up and down the country.

Scott Wright, UK Director Coerver® Coaching said of the new arrival and partnership with Citroen “We are delighted how our automotive partnership with Citroen has progressed over the last 18 months. Having these vehicles on the road travelling to the various events that we run not only adds to our brand visibility here in the UK but also to the professional image that we want to project to our customers”.

“We are delighted to take delivery of the first car as part of our agreement to add to the fleet of vans we currently have on the road. We only look to partner with high quality organisations and Citroen certainly come into that category having proved to be an excellent partner during our time together to date and we look forward to working closely together now and in the future ”.

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Following on from last month’s feature in FourFourTwo magazine, Liverpool & England Striker Daniel Sturridge has spoken again about the Coerver influence on his game following last week’s International friendly with Denmark at Wembley.

Sturridge, who is currently the second highest scorer in the Premier League this season with 18 goals, scored the only goal in a 1-0 victory for England with a fantastic header during the important World Cup warm-up match (see below image).

In the days following the match, Sturridge was interviewed by Sky Sports News and explained how he watched Coerver video footage along with clips of the world’s greatest players to inspire him in the build up to the game against the Danes.

Sky Sports News Interview – Daniel Sturridge – Friday 7th March 2014

Daniel Sturridge is taking inspiration from some of the greats of the game as he aims to fire Liverpool to the Premier League title. Sturridge revealed he studies videos of past superstars to try and improve his game. And his video viewing appears to be paying dividends with the striker in magnificent form for club and country, Sturridge scoring the winner in England’s 1-0 victory over Denmark on Wednesday night.

“I have watched clips of so many players”, Sturridge said. “On Wednesday afternoon I was watching Maradona’s clips to take pointers from the skills he was doing”. “Then I will be watching playing like Michael Owen, Gascoigne, Pele, Ronaldo – all these older players who have done it before me. It is important that I improve, that I keep improving”.

“I was watching Wiel Coerver (the late Dutch skills coach) dribbling skills at the training ground with this young guy who came to the training ground named Harry. I was watching little clips with him and telling him ‘you’ve got to watch these clips, it is important”.

“For me, I can never stop improving no matter what age I am at, what club I am at. I have to push myself as hard I possibly can to get as good as I possibly can”.

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During the last week, National newspaper of the year, The Times, has published a five part research into youth development in the UK. The research posed three main questions and formed the basis of the feature:

How we can best nurture our talent in this country?.
How we can best utilise our academies?.
How can we channel football’s wealth back into grassroots?.

The Times award winning team of journalists; Matt Dickinson, Oliver Kay, Matt Hughes and Rory Smith have travelled around the country to research the feature which is titled “For The Good Of The Game”.

Times sports journalist Rory Smith visited the Coerver® Coaching Performance Academy in West London which was featured as a case study in Part three of the published series on Saturday 1st March 2014.

The Times, Saturday 1st March 2014, “For The Good Of The Game Part 3” by Rory Smith

Ian Dyer’s voice booms out into the night. “It is raining goals,” he shouts, as another size four football thunders into a net on the 3G pitch at the Tiffin Boys’ School in Kingston, Surrey. The downpour is not only compromised of any old strike, though. It is raining a very specific type of goal: shots places across a theoretical goalkeeper, into the far corner, first with the right foot, then with the left.

Dyer’s charges are all aged between 8 and 11, and they are part of the Coerver Coaching Performance Academy. About 30 are taking part in this 90-minute session and another couple of dozen, slightly older, will follow them later in the evening. All told, there is something in the region of a thousand children in the United Kingdom learning football the Coerver way.

The core component, as laid down by Wiel Coerver, the movement’s founder, is on technique; what they call ball mastery. “Skill is the foundation for everything,” Amit Sohal, Coerver’s regional director in West London, says.

The system – briefly – works as a set curriculum. Each module – ball mastery, one against one, speed, finishing – lasts six or seven weeks. Each builds on what went before and each becomes more difficult, Everything is done with both feet, and almost everything with the ball.

Every week the children are given a new “move” to learn at home – a feint, or a ball technique – before refining it under the watchful eye of a coach. It is broken down into its constituent parts, practised in isolation and then in situations of increasing pressure.

At the end of every session, the children give feedback, explaining what they have just learnt. There are twice-yearly evaluations and half-term camps; parents and children alike can track their progress online.

If it all sounds new-fangled, it isn’t: Coerver is celebrating its 30th anniversary. Arjen Robben, is the most famous product of the system, but Peter Crouch and Daniel Sturridge both have some experience of it too.

Gerard Houllier attributed the growth of France’s golden generation to the adoption at Clairefontaine of some Coerver principles. In Japan, 18,000 children are enrolled and some 350 professional players owe their careers, in part, to it, after its wholesale introduction in the 1990.

“There is greater emphasis on precise technical ability here than in professional academies, I think,” Dyer says “Here, we think only about development”.

Coerver® Coaching UK Director, Scott Wright, added “It is great that such a respected publication as the Times wanted to feature our Performance Academy programme within their research into youth development in the UK”.

“The initial concept behind our Performance Academy programme was to provide professional grade support to all young players that want to learn. We wanted to bridge the gap between grassroots football and professional academy football with this programme and it has proved to be highly successful since it’s launch six years ago”.

“There are various levels within the programme that cater for the individual needs of the players that are with us. We have players that want to be better within their grassroots environment, we also have grassroots players that may have the potential to step up to academy football”.

“We also work with academy players that have been released and want to get back into that environment and we also have current academy players that want additional specialist technical training”.

“Although we have many individual needs to cater for within our Performance Academy, the focus of our development programme is the same for all players. We want to develop confident, skilful, creative players and we want to make the game fun to practice and play”.

“Over time with lots of hard work, dedication and expert teaching, our aim is to develop players who are are masters of the ball with both feet and have the ability to perform all of the skills that we work on effectively in the game at speed, under pressure and in tight spaces both individually and in small groups”.

Scott (below image with Matty H, Performance Academy player being signed by Aston Villa FC) added “Our focus is different to that of a team based environment, we don’t run teams, we are improving the individual for the team that they play for, like personal training for football”.

“This is the difference between our programme and other programmes out there, we are all about developing the individual and providing what they need at any given point in time to maximise their development potential”.

“As well as being responsible for developing each player’s skill on the pitch, we are equally committed and in our view responsible to assist in their development as people. Instilling a hard work ethic, confidence, self-responsibility, communication, team work, and respect are all areas that we look to encourage within our environment which are all applicable to football but also away from football”.

“This is delivered through “The Coerver Code” which provides a structure to our development programme both on and off the pitch and is something that Coerver Coaching founders, Alf Galustian & Charlie Cooke are very passionate about in terms of not only developing football skills but life skills as well”.

“So Performance Academy is not just football training, we view it as a football education programme that looks to develop the whole player/person and we believe that our programme can have a big impact on youth development here in the UK, now and in the future”.

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With the 2014 Coerver® Coaching Youth Diploma courses in England under three months away, a record breaking attendance is already being predicted for this latest instalment of the highly rated coach education course which will be delivered by Coerver® Co-founder, Alf Galustian.

Coerver® Coaching Youth Diploma Theory Session – Fulham FC

Following three hugely successful years since the course launched in 2011, the 2014 Youth Diploma, in association with global partner adidas® and presenting partner FourFourTwo magazine, will take place during May-June in Stoke (Stoke City FC), London (Fulham FC) & Birmingham (Birmingham City FC).

Coerver® UK Director, Scott Wright said of the course “Over the last three years, our Youth Diploma course really has evolved into the must attend course for coaches working with young players at all levels. Attendees have travelled from across the world to attend during this time. 2014 is a very special year for Coerver® Coaching as this is our 30th anniversary and we will be making sure that our Youth Diploma courses will be the best yet including some very special guest presenters to mark the occasion”.

Scott added “Due to the unprecedented interest from across the world that we have had in the 2014 dates in England, we now have limited places available for all three dates. We are advising anyone that wants to attend the course this year in England to book up as soon as they can as these are the only courses that will be available in the country this year”.

Coerver® Coaching Youth Diploma Practical Session – Manchester City FC

Coerver® Youth Diploma 2014 Course Information

Dates: Saturday 17th & Sunday 18th May 2014
Venue: Stoke City FC, The Britannia Stadium, Stanley Matthews Way, Stoke-on-Trent ST4 4EG

Dates: Saturday 14th & Sunday 15th June 2014
Venue: Fulham FC, Motspur Park, New Malden, Surrey, KT3 6PT

Dates: Saturday 21st & Sunday 22nd June 2014
Venue: Birmingham City FC, 300 Redhill Road, Kings Norton, B38 9EJ

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