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In the latest edition of the world’s leading football publication, FourFourTwo magazine, Liverpool & England striker, Daniel Sturridge (see below image), explains how the Coerver® Coaching programme helped him to develop his technical skills as a young player.

The twenty four year old Birmingham born forward, has had a fantastic season to date for Liverpool and England and is currently the second top goal scorer in the Barclays Premier League with 16 goals, which also makes him the highest scoring English player in the league.

The below extract is taken from an interview from the March 2014 edition of the magazine within the Performance section titled “Daniel Sturridge Masterclass – Run Rings Around The Opposition”.

Sturridge explains “My dad made me watch old Betamax video tapes that focused on skill and technique.
It involved a Dutch coach called Wiel Coerver. He was in charge of Feyenoord in the 1970’s and he created the Coerver Coaching technique”.

“In terms of dribbling, it focused on mis-direction, so the defender moved one way and you would go the other. its things like the Matthews move, the Rivelino move and the Maradona move, I used to practice it all the time in the front garden”.

Sturridge goes on to explain the importance that he places on working hard to continually develop his skills and said “If you want to be a great dribbler, or great at any aspect of the game, you have to work hard.
It doesn’t just happen overnight, you have to work at it and train hard. Even when I was six years old playing at Cadbury Athletic, the coach worked me on my skills”.

“I still do that to this day, I want to develop every part of my game. It’s important to realise you can always get better. You should never feel you are the finished article, because that is a backwards step”.

Liverpool manager, Brendan Rogers (see below image with Daniel Sturridge with the Barclays Premier League Manager/Player of the month awards for August 2013) has been delighted with the development made by Sturridge this season and said “Daniel’s form has been terrific, he has a natural instinct for the goal. I’ve seen that in him since he was a young player. He is outstanding in one v one situations, and he’s up there with Luis Suarez as the best finisher in the league”.

Coerver® UK Director Scott Wright said “It is fantastic to hear a current top player such as Daniel Sturridge talking so positively about how Coerver training helped him to develop as a young player. Having listened to Daniel’s comments about his early development and then observing him in action now, it is clear to see that he is very proficient in many of the technical skills that we focus on within the Coerver programme”.

“Although he seems to prefer his left foot, Daniel is very able on his right side too. Having the ability to use both feet is a key attribute in the modern game and gives you many more options in game play which has been highlighted by the many different types of goals he has scored this season”.

“This is certainly a problem area for English players and can only be achieved through thousands of hours of focused repetition, working your right and left foot equally. This is something that we are very focused on when working with young players, especially in the “golden” development years between U7-U12″.

“It is clear from Daniel’s own experience as a young player that he has gone through that development process and is now reaping the benefits of the technical foundation he has worked hard to develop since an early age”.

“He is also fantastic at manipulating the ball and his excellence in 1 v 1 situations was highlighted as a key attribute by Brendan Rogers. Both are fundamental development priorities within the Coerver programme and when you add his athletic ability and his finishing prowess, he has all of the attributes to get to the very top of the game”.

“He has many years of development and improvement ahead of him which bodes well for Liverpool and England and he is one of the few current English players that can perform these skills effectively in the game with both feet, at speed, under pressure and often in tight spaces. With teams being so organised now, having individual players that can create something for themselves out of nothing is vital”.

“Daniel definitely has that in his locker and I hope he gets the chance to showcase his obvious talent for England during this Summer’s World Cup in Brazil”.

“I also particularly like his comments on working hard with the ball and never being satisfied with your current level of ability. No matter the level you are at, you can always improve. That is the exact focus and mind-set that we try to instil in the young players that come to us at Coerver and added with hard work and dedication, the sky really is the limit, both on and off the pitch as Daniel has proved”.

“He is certainly a great role model for all young players to follow and I’m delighted that he feels Coerver training has been beneficial to his development”.

You can read the full Daniel Sturridge interview in the March 2014 edition of FourFourTwo magazine.

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Coerver® Coaching England & Wales are pleased to announce that they will be competing at the first ever Global Coerver® Cup 5 v 5 tournament, in partnership with adidas®, to take place in Madrid, Spain between 13th-18th April 2014.

The tournament is being staged to celebrate the 30th anniversary of Coerver® Coaching and will bring Coerver® teams from all over the world to compete in one of the world’s most iconic football cities over six action packed days with players competing in the U11, U13 & U15 (girls) age groups.

Two squads have been selected from the Performance Academy programme in England & Wales and will compete in the U11 & U13 age groups. In addition to the various teams that will be traveling to represent their respective Coerver® country there will also be a number of Coerver® Partner clubs competing in addition to squads from La Liga clubs Real Madrid CF & Atletico Madrid.

In addition to the Coerver® Cup tournament it-self, attending players and spectators will have time to take in the cultural side of Madrid with a visit also planned to the Santiago Bernabéu Stadium, home of “Los Blancos”, Real Madrid CF (see below image).

Coerver® Coaching UK Director, Scott Wright commented “We are really excited to be taking two squads of players to compete in Madrid at the first ever global Coerver Cup. 2014 is a very important year for us with it being our 30th anniversary and this unique event will be bringing Coerver Players, Coaches, Parents and Partner Clubs together from all over the world”.

“There are teams coming from North America, South America & Europe as well as some local La Liga clubs including Real Madrid CF & Atletico Madrid which should prove to be an unbelievable development opportunity for our players”.

“The benefits on the football side of the event are clear to see but you also have the social and cultural side which for me is just an important for each players personal development. I have been lucky enough to work in Madrid three times in the last couple of years and it is definitely one of the world’s great cities for culture, food, shopping and certainly football, so I believe this will be a great event for everyone that is fortunate enough to be taking part”.

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Coerver® Coaching have recently returned from Brazil following the delivery of the latest instalment of the FIFA™ Football For Hope project. Coerver® Coaching Directors Mike Smith (Coerver® EMEA), Manuel Ojalvo (Coerver® Spain), and Rick Moss (Coerver® Texas) conducted a Coerver® Coaching Introduction Course for 30 Brazilian coaches working with inner city/disadvantaged kids throughout Brazil (See below image).

The program was organized by Street Football World and their local affiliate AMC and was sponsored by adidas®. The aim of the course was certainly NOT to teach Brazilians how to play football!, but to focus on how to use the Coerver® approach to motivate young players and excite them about training and skill development.

One special event within the course was a presentation by the regional association for football for the blind, led by coach Gabriel Mayr. Urece Sport and Culture ( which is an non-profit organisation which specializes in ministering football sessions for people with visible impairments, gave course participants an opportunity to put on eye covers and find out first hand the challenges of playing without sight.

With great perseverance the participants learned that it can be done. As are result of the session, Coerver® Coaching has agreed to work with the Brazilian Blind Football Association to develop a training method based on modified Coerver® drills and games.

CCEMEA Director, Mike Smith, with Brazilian Blind Football Paralympian, Anderson Dias.

Activities for disadvantaged kids will be at the centre of the Coerver® Coaching development focus for Brazil and we hope to supplement this by officially establishing Coerver® Coaching Brazil in 2014.

Here are some of the comments from the Coerver® Coaching participants about the course:

“These Coerver training days in Porto Alegre will be key to our future projects and will certainly help us deliver quality programs; and that is what children need”. – Evandro Silveira

“I am greatly satisfied with the training received by Coerver, I think the theoretical and practical sessions were very interesting and I am convinced that we can now offer our children a better quality program for now and in the future”. – Thom Freitas

“We are already applying the training received by Coerver in our program and have gained wide acceptance by children, families and educators”. – Peppi Lopes

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Coerver® Coaching and Rudi Skacel are delighted to announce the launch of the Coerver® Coaching “Play Like The Stars” coaching programme, which will start during February 2014. The new programme will offer young players the chance to learn how to play like their hero and help educate coaches in the finer skills of the game.

Skacel had two spells with Hearts, signing on loan from Marseille in 2005 and scoring 16 goals in 35 appearances before returning on a permanent basis in 2010. During this period he kept up his impressive scoring record, netting 25 in 58 appearances including a starring role in Hearts’ 5-1 demolition of Edinburgh rivals Hibernian in the 2012 Scottish Cup final.

For 30 years Coerver® Coaching has used Star Players and Teams as teaching models to help develop the next generation of young players across the globe. “Play Like The Stars” will be open to young players aged 7-14 years offering monthly training based around the star qualities of the former Czech International focusing on developing skilful, confident, creative footballers.

Coerver® Coaching Director Gordon Craig said “Throughout our history we have worked with some of the game’s leading players, right back to players such as Rivelino, Matthews and Beckenbauer, using them as teaching models. We are looking forward to working with Rudi, allowing our coaches to analyse and break down some of the skills and outstanding attributes he brought to Scottish Football during his time at Hearts. He has been one of the exciting players in our game in modern years and we believe he is an outstanding role model to inspire young players”.

The program will offer a monthly development session lead by Coerver® Head Coaches with Rudi attending to pass on advice and guidance to the players. Each clinic will include video analysis, question and answer with Rudi as well as intensive “serious fun” training sessions, players will also receive home assignments to practice between clinics.

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