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Coerver® Coaching England & Wales are pleased to announce that they will be competing at the first ever Global Coerver® Cup 5 v 5 tournament, in partnership with adidas®, to take place in Madrid, Spain between 13th-18th April 2014.

The tournament is being staged to celebrate the 30th anniversary of Coerver® Coaching and will bring Coerver® teams from all over the world to compete in one of the world’s most iconic football cities over six action packed days with players competing in the U11, U13 & U15 (girls) age groups.

Two squads have been selected from the Performance Academy programme in England & Wales and will compete in the U11 & U13 age groups. In addition to the various teams that will be traveling to represent their respective Coerver® country there will also be a number of Coerver® Partner clubs competing in addition to squads from La Liga clubs Real Madrid CF & Atletico Madrid.

In addition to the Coerver® Cup tournament it-self, attending players and spectators will have time to take in the cultural side of Madrid with a visit also planned to the Santiago Bernabéu Stadium, home of “Los Blancos”, Real Madrid CF (see below image).

Coerver® Coaching UK Director, Scott Wright commented “We are really excited to be taking two squads of players to compete in Madrid at the first ever global Coerver Cup. 2014 is a very important year for us with it being our 30th anniversary and this unique event will be bringing Coerver Players, Coaches, Parents and Partner Clubs together from all over the world”.

“There are teams coming from North America, South America & Europe as well as some local La Liga clubs including Real Madrid CF & Atletico Madrid which should prove to be an unbelievable development opportunity for our players”.

“The benefits on the football side of the event are clear to see but you also have the social and cultural side which for me is just an important for each players personal development. I have been lucky enough to work in Madrid three times in the last couple of years and it is definitely one of the world’s great cities for culture, food, shopping and certainly football, so I believe this will be a great event for everyone that is fortunate enough to be taking part”.

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Coerver® Coaching have recently returned from Brazil following the delivery of the latest instalment of the FIFA™ Football For Hope project. Coerver® Coaching Directors Mike Smith (Coerver® EMEA), Manuel Ojalvo (Coerver® Spain), and Rick Moss (Coerver® Texas) conducted a Coerver® Coaching Introduction Course for 30 Brazilian coaches working with inner city/disadvantaged kids throughout Brazil (See below image).

The program was organized by Street Football World and their local affiliate AMC and was sponsored by adidas®. The aim of the course was certainly NOT to teach Brazilians how to play football!, but to focus on how to use the Coerver® approach to motivate young players and excite them about training and skill development.

One special event within the course was a presentation by the regional association for football for the blind, led by coach Gabriel Mayr. Urece Sport and Culture ( which is an non-profit organisation which specializes in ministering football sessions for people with visible impairments, gave course participants an opportunity to put on eye covers and find out first hand the challenges of playing without sight.

With great perseverance the participants learned that it can be done. As are result of the session, Coerver® Coaching has agreed to work with the Brazilian Blind Football Association to develop a training method based on modified Coerver® drills and games.

CCEMEA Director, Mike Smith, with Brazilian Blind Football Paralympian, Anderson Dias.

Activities for disadvantaged kids will be at the centre of the Coerver® Coaching development focus for Brazil and we hope to supplement this by officially establishing Coerver® Coaching Brazil in 2014.

Here are some of the comments from the Coerver® Coaching participants about the course:

“These Coerver training days in Porto Alegre will be key to our future projects and will certainly help us deliver quality programs; and that is what children need”. – Evandro Silveira

“I am greatly satisfied with the training received by Coerver, I think the theoretical and practical sessions were very interesting and I am convinced that we can now offer our children a better quality program for now and in the future”. – Thom Freitas

“We are already applying the training received by Coerver in our program and have gained wide acceptance by children, families and educators”. – Peppi Lopes

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Coerver® Coaching and Rudi Skacel are delighted to announce the launch of the Coerver® Coaching “Play Like The Stars” coaching programme, which will start during February 2014. The new programme will offer young players the chance to learn how to play like their hero and help educate coaches in the finer skills of the game.

Skacel had two spells with Hearts, signing on loan from Marseille in 2005 and scoring 16 goals in 35 appearances before returning on a permanent basis in 2010. During this period he kept up his impressive scoring record, netting 25 in 58 appearances including a starring role in Hearts’ 5-1 demolition of Edinburgh rivals Hibernian in the 2012 Scottish Cup final.

For 30 years Coerver® Coaching has used Star Players and Teams as teaching models to help develop the next generation of young players across the globe. “Play Like The Stars” will be open to young players aged 7-14 years offering monthly training based around the star qualities of the former Czech International focusing on developing skilful, confident, creative footballers.

Coerver® Coaching Director Gordon Craig said “Throughout our history we have worked with some of the game’s leading players, right back to players such as Rivelino, Matthews and Beckenbauer, using them as teaching models. We are looking forward to working with Rudi, allowing our coaches to analyse and break down some of the skills and outstanding attributes he brought to Scottish Football during his time at Hearts. He has been one of the exciting players in our game in modern years and we believe he is an outstanding role model to inspire young players”.

The program will offer a monthly development session lead by Coerver® Head Coaches with Rudi attending to pass on advice and guidance to the players. Each clinic will include video analysis, question and answer with Rudi as well as intensive “serious fun” training sessions, players will also receive home assignments to practice between clinics.

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Two-time FIFA World Cup™ champion and two-time Olympic Gold medallist, Kristine Lilly, presented Coerver® Coaching Co-Founders Charlie Cooke and Alf Galustian with a letter from FIFA at the NSCAA Convention in Philadelphia last week. The letter is an acknowledgement of Coerver® Coaching’s 30 year contribution to the global development of the game.

Charlie Cooke and Alf Galustian presented with FIFA letter by Kristine Lilly

The letter recognising this achievement says:

“FIFA recognises that it is the dedication and long term commitment of exceptional individuals to youth football development that is critical to the future health and vitality of the modern game. Alf Galustian and Charlie Cooke are two such exceptional individuals.

As Co-Founders of the Coerver Coaching organization, Alf Galustian and Charlie Cooke have brought a gift of skilful football to hundreds of thousands of young people in over 40 countries, and helped thousands of coaches improve their teaching of the core technical skills that form the foundation of the game.

On the occasion of the 30th Anniversary of Coerver Coaching we are happy to recognise the global contribution Alf Galustian and Charlie Cooke have made to the development of the beauiful game.”

Signed by Walter Gagg, FIFA

Coerver® Coaching is very proud to celebrate its 30th year anniversary in 2014. To kick off the anniversary, over 60 Coerver® Coaching Coaches from across America came together at the NSCAA convention. They were also joined by Shinji Ishibashi, President Coerver® Coaching Asia Pacific, Jason Lancsar, Vice President Coerver® Coaching Asia Pacific, Coerver® Japan Coach, Taki and Scott Wright, Coerver® Coaching UK Director. The event reinforced how Coerver® Coaching has become a truly global brand, now operating in 34 countries in 2014.

Coerver® Coach Education with Alf Galustian and Charlie Cooke, Philadelphia 2014

A major highlight of the weekend was having two-time FIFA World Cup™ champion and two-time Olympic gold medallist, Kristine Lilly with the Coerver® team. Kristine attended all of the Coerver® Coaching events, signing autographs at the exhibition booth and most importantly delivered an excellent Coerver® field session to hundreds of Coaches at the convention.

Fans line up to get Kristine Lilly’s autograph at the Coerver® Coaching booth

Kristine is a legend in the game and still holds the record for most capped men’s or women’s soccer player in the history of the sport. Coerver® Coaching continues to work with Kristine to raise awareness and improve the Women’s game all over the globe.

Kristine Lilly’s Coerver® Coaching Field Session attended by hundreds of Coaches

Coerver® Coaching co-founder Alfred Galustian said, “We are proud of many achievements at top clubs and Federations over the last 30 years, however we are particularly proud is that Coerver Coaching has changed the way Football is taught all round the World. I am also proud that we have provided so many grassroots players and coaches around the world, with a fun method of teaching that improves players, whatever level they may be”.

Coerver® Coaching co-founder Charlie Cooke said, “We would like to thank all of our coaches, players, customers and parents for all of their support since 1984. We would also like to take this opportunity to thank our global partners, adidas, for their outstanding support for over 20 years”.

Coerver® Coaching looks forward to many more fantastic events to celebrate its 30th anniversary.
Check out our website and Follow @coervercoaching / @CoerverUK on Twitter for info on the latest Coerver® events and great coaching tips from our 30 years.