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Last week saw the first Ever Coerver® Youth Diploma to be delivered in South Africa and the first’s didn’t stop there, this was also the first time that Coerver® Coaching Co- Founders, Alf Galustian and Charlie Cooke have delivered the course together anywhere in the world (see below image).

This fantastic week in South Africa started with Alf and Charlie delivering a clinic for the South African Football Association (SAFA). The session was for participants of the CAF B License and attendees included former and current Women’s National Team players (see below image).

This was not only a great opportunity to introduce the Coerver® Coaching programme to SAFA but to also visit the FNB stadium which hosted the venue the 2010 FIFA World Cup Final as well as the SAFA headquarters in Johannesburg.

The Youth Diploma course was held at the University of Pretoria’s High Performance Centre which provided an excellent venue for the 70 coaches who attended from across South Africa. Support also came in the shape of adidas® South Africa who showcased the latest football products on offer from the world’s leading football brand which proved to be an excellent addition to the course and and was a huge success (see below images).

Coerver® Coaching South Africa Director Cayl Coetsee is extremely pleased with the progress that Coerver® Coaching has already made in South Africa, and very excited about the future. “The Youth Diploma showed the history and solid academic principles that Coerver® was built on. This, coupled to a dedicated and passionate South African team, will ensure the continued growth and success of Coerver® Coaching in South Africa and eventually throughout Africa.”

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George Mells joined Coerver® Coaching at the age of six in 2004, where he first participated on a Holiday Clinic before progressing all the way through to the Performance Academy. He participated in his local Coerver® programme until 2007 after which he moved to New South Wales to attend Westfield High who offered George a scholarship largely based on the skills that he had developed during his time with Coerver® and playing regular Futsal.

George continued his football education with Coerver® until he moved to England to pursue his career in football where he was signed to the academy of Premier League giants Chelsea FC. George then moved to Southampton FC at the age of 14 and his hard work and determination paid off when he managed to secure a proffesional scholarship with the Saints as well as representing Australia at under 17 International level.

George’s Coerver® coach, Dieter Svoboda, said “When George first joined our programme it was with our Holiday Clinic programme which soon followed on to the Skills Clinics and finally the Academy program that same year. From a group consisting of U7, U8 and U9’s George was only 6 Year old but could match it with all the Coerver kids. As the months went on you could tell that he was working very hard at home with his practices as he showed remarkable improvement over the others. We at Coerver Victoria could see that George had the determination and character at this young age to take him a long way and progress into the highest levels of the game.”

George said “Coerver Coaching taught me skills like the Inside Cut, Outside Cut, Maradona Spin, Cruyff Turn, Step On, Shimmy and the ability to have good vision. I would watch the Coerver tapes and go and practice and practice. I could juggle the big ball 7651 times, tennis ball 2000, squash ball 1800 times”.

“I travelled to New South Wales and participated in the International camps where I made all the Coerver select squads from 2004 to 2007. I believe that the skills which Coerver taught me played a large part in me receiving the 2007 and 2008 Futsal National Championship Canberra MVP and Golden Boot Award”.

George Continued “Coerver taught me respect for my coaches, to have a good attitude, not to complain and to be a good person overall. The skills I learnt got me in a position to represent Australia via the Joeys (U17) 2011 and 2012, but most importantly it got me a contact at one of the biggest clubs in the world (Chelsea FC) and helped me with the placement I have now at Southampton FC, I would like to thank Coerver Coaching as it has been a big part of my development”.

George’s dad, George Senior said “Coerver gave George a structured, disciplined approach and a set of goals which he would practice every day without fail even until now”.

Coerver® Coaching would like to congratulate George for his hard work, dedication and being an excellent ambassador for our programme and someone future Coerver® kids can look up to.

We wish George all the very best with his future playing career.

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Booking is now available for the 2014 Coerver® Coaching Youth Diploma course in England.

Following three hugely successful years since the course launched in 2011, the Youth Diploma will again be delivered by Coerver® Co-founder, Alf Galustian and will take place in Stoke, London & Birmingham between May-June 2014.

Coerver® UK Director, Scott Wright said of the course “Over the last three years, our Youth Diploma course really has evolved into the must attend course for coaches working with young players at all levels. Attendees have travelled from across the world to attend during this time. 2014 is a very special year for Coerver® Coaching as this is our 30th anniversary and we will be making sure that our Youth Diploma courses will be the best yet including some very special guest presenters to mark the occasion”.

Scott added “Due to the unprecedented interest we have had in the 2014 dates in England, we introduced a Priority Booking window which enabled coaches that registered an interest through our website to book before the dates were released generally which has happened today.

“This window was available between 09:00 a.m. on Friday 8th November and 09:00 a.m. this morning (11th November). At the time of writing we have sold over 65% of all available places which shows the level of interest in the course. The course dates are still over 6 months away so this uptake reflects the fact that during the pre-registration period, we have had three enquiries for every place we actually have available. I must stress that if you want to attend the Youth Diploma course in England during 2014, you need to book as soon as you can”.

Coerver® Youth Diploma 2014 Course Information


Dates: Saturday 17th & Sunday 18th May 2014
Venue: Stoke City FC, The Britannia Stadium, Stanley Matthews Way, Stoke-on-Trent ST4 4EG


Dates: Saturday 14th & Sunday 15th June 2014
Venue: Fulham FC, Motspur Park, New Malden, Surrey, KT3 6PT


Dates: Saturday 21st & Sunday 22nd June 2014
Venue: Birmingham City FC, 300 Redhill Road, Kings Norton, B38 9EJ

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Coerver® Kid Joe Elliot has proved that the best things come to those that wait when he recently made his first team debut for Romanian giants Dinamo Bucharest who have won the Liga 1 national title 18 times and the Cupa României 13 times since being founded in 1948 (see below image).

Joe’s dad, Mick Elliot, who has worked in proffesional football club recruitment for the last 25 years, recollects the journey that Joe has been on since first attending the Coerver® Coaching Performance Academy at 12 years old.

“As a young football player, Joe showed lots of potential and was signed as a 10 year old at Leicester City Academy but after 2 years was released. Then over the next couple of years he signed for Derby County, Coventry City and a few other league clubs but unfortunately he was unable to make a proper impact despite his undoubted potential”.

“Joe began training with Coerver in 2008 at the Bluecoat School Performance Academy in Coventry under the guidance of director, Scott Wright. Joe soon began to improve his technique and skill levels as well as gainining in confidence in his own ability on the ball. He attended regular weekly sessions for a period of over 4 years which proved to be the best decision we have ever made regarding Joe’s football development”.

“The principles of Coerver enabled Joe to improve his skill levels without the pressure applied within the academy football environment” (see below image Mick Elliot & Joe Elliot far left with Coerver® UK Director Scott Wright far right).

“In November 2012 Joe, who was now 16 years old, was seen by a Spanish scout and invited to play for CD Sobradillo in Tenerife which is a feeder club for the likes of Barcelona and Athletico Madrid among others. Joe spent the next 5 months there playing football and learning the Spanish way. At the end of the season he was offered a new contract by CD Sobradillo but at the same time was seen by a Romanian scout and then received an invite to trial at Dinamo Bucharest”.

“Joe spent a week at Dinamo in May 2013 and after impressing the coaches and reserve team manager, he was offered a 1 year contract to play for the reserves in Division 2. He returned to England over the Summer for a break and was asked to join the Dinamo Bucharest first team squad who were on a tour in England at the time”.

“He trained with the first team squad and on Sunday July 7th, he was asked to join the squad and came on as a 2nd half substitute to make his first team debut against Ayr United at the age of 17 and 3 months. Dinamo were 1-0 down when Joe stepped on to the pitch and the manager asked him to play a defensive midfield role to protect the defence and use his great passing ability to set the wide players free. Joe managed to do this effectively and not only impressed the Dinamo coaching staff but also on-looking scouts from Rangers and Man City. The game ended 1-1 and in my opinion, Joe put into practice everything he had learned at Coerver during this game which was great to see”.

Joe said of his debut “I was a little nervous being so young and making a debut for a top European team but once I made a few good passes I felt very comfortable playing for the first team. Attending Coerver has made the difference not only to my playing ability but also to my confidence on the pitch and I would like to thank Scott and all the Coerver coaches for their part in my development to this point”.

It might have been a different career path for Joe having turned down the chance to be a professional musician in order to pursue his dream to be a footballer. He had been playing the trumpet since the age of 11 and was offered a full time position to play with the 1980s ska band Bad Manners. The band achieved three top-10 hits during the ’80s, including Special Brew, Can Can and My Girl Lollipop (My Boy Lollipop).

Coerver® UK Director, Scott Wright said “We are really proud of Joe’s acheivements and it is great to hear the comments of Joe and his dad Mick that they feel that Coerver has played such an important part in his development to date. Joe joins a long list of players to graduate from the Coerver programme into proffesional football and his story is one that shows that you have to keep on going even when you face setbacks which inevitably will happen to young players trying to make a career in the game”.

“The fact that Joe turned down a proffesional career in music and left the comfort of home to go abroad to chase his dream shows the desire, attitude and sacrifice that is needed to succeed not only in football but in life. Joe’s story is an example to all aspiring footballers out there, if you have a good attitude and work ethic along with the footballing ability then you will get your chance. It is then about making the most of that chance which is exactly what Joe has done and I am absolutely delighted for him and his family”.